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Aug 9, 2011
@ 5:16 pm
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Advertising accounts for 97% of Google’s revenue; the search giant makes more than US$32 billion a month from this revenue stream, and the number continues to climb. Of these ad revenues, 70% comprise of 20 keyword categories. Companies have to bid for these categories for their ads to appear when a user searches for a related term on Google. The top category is “insurance”, which accounts for 24% of Google’s ad revenue; each time an insurance ad gets clicked on, the particular advertiser pays about US$55. Next in line is “Loans” at 12.8% and US$44.28; with “Mortgage” coming in third place at 9% and US$47.23. 

Advertising accounts for 97% of Google’s revenue; the search giant makes more than US$32 billion a month from this revenue stream, and the number continues to climb. 

Of these ad revenues, 70% comprise of 20 keyword categories. Companies have to bid for these categories for their ads to appear when a user searches for a related term on Google. 

The top category is “insurance”, which accounts for 24% of Google’s ad revenue; each time an insurance ad gets clicked on, the particular advertiser pays about US$55. 

Next in line is “Loans” at 12.8% and US$44.28; with “Mortgage” coming in third place at 9% and US$47.23. 

  1. harrycott posted this